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It was the first European virtual reactive and proactive press office to feature breaking cancer news from peer reviewed sources and trusted Institutions. The proactive press office at the CMC gave room for each news story to be given a star rating, unique to the story on its grounds on how newsworthy it was. Members of CI attended key cancer conferences in Europe promoting the message that a more informed media is a more informed public.
Within the remit of a reactive press office, the CMC would respond to all journalists' enquiries, every image request and research up to date statistics to underpin the story.
We provided conference round ups and bi-monthly reports of the main stories featured on the site.
Not only did it feature news but patient case studies, fact sheets on all types of cancer with a list of experts whom journalists could contact. The CMC also covered a calendar of events relevant to the cancer community, which was managed using our bespoke publishing tool.
The Cancer Media Centre paved the way for the team at Cancer Intelligence to look further than printed media and forward and developed new ideas for conducting public relations in the rapidly moving technological industry that today's media expect.
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