Cancer Intelligence was approached by CLIC Sargent to manage the public relations campaign surrounding the national launch of The Smile Shop.
We carefully and creatively wrote the copy for all the press related materials ensuring continuity and synergy across the brand and the marketing activity.
The national coverage achieved, was fantastic and significantly improved traffic to The Smile Shop website. Cancer Intelligence succeeded in raising the profile of The Smile Shop and also CLIC Sargent, the charity. The coverage demonstrates our ability to reach a wide range of media: online, broadcast and in print.